Launch of the Avène brand in South Africa [fr]
Ambassador Elisabeth Barbier attended the launch of the Avène brand in South Africa organized by French group Pierre Fabre on Thursday, March 26 2015. The brand’s products are now available at Clicks pharmacies nationwide.
This new launch by the group, present in South Africa since 1994, has created 15 jobs since 2013. Pierre Fabre also engages in training its South African personnel, who could benefit from specialized learning visits to France and French trainers visiting South Africa.
The Pierre Fabre group has increased the volume of direct foreign investment from France to South Africa, which now stands at over one billion euros and helps increase the number of people employed by French companies - which currently consists of 28,000 people.
The French health and beauty industry has gained a strong reputation throughout the world therefore drugs are the second highest product exported by France after aeronautics.