Opening of the first L’Oréal Professional African Salon Institute in Braamfontein [fr]
On 20 February 2014, the first L’Oréal Professional African Salon Institute (LPASI) was launched in Braamfontein.
This training center aims to help a new generation of hairdressers developing professional skills to meet the international standards required by the market. After completion of all theoretical and practical training, the students fulfil their hours of internship serving clients under the supervision of instructors. The salon room is open to the public and offers all services: cut, colour, styling, texture and treatments at affordable rates.
At the end of the training, the L’Oréal Professional Products division will assist in placing the trainees in a L’Oréal salon or for the opening of their own salon.
A first intake of 38 students is currently following the training session.
The institute was launched by its manager Charmaine Joubert, L’Oréal’s MD Bertrand de Laleu, L’Oréal’s Director for the Middle-East and Africa Geoff Skingsley and MMC Counselor Tshidi Mfikoe.
Mrs Charlotte Montel, Deputy Head of the Embassy, was invited to participate in the event.
“It is the start of a new era with a new generation of hair stylists trained in diverse hair types. We want to contribute to the economical red flags namely education, job creation and entrepreneurship” said Charmaine Joubert, the Manager of the Institute.
Geoff Skingsley, L’Oréal’s Director for the Middle-East and Africa stressed that “in developed countries hairdressing is the most important occupation in terms of employment. On average, there is one female hair salon for every 1000 inhabitants”.