SOUTH AFRICA x LE BHV MARAIS [fr]
From 9th June to 31st July, the heart of LE BHV MARAIS will beat in time with South Africa. Let yourself be whisked away to the Rainbow Nation on a colourful, celebratory journey.
Home decor, fashion, culture, art, tourism…the department store covers every sector. It is celebrating the South Africa of today, a worthy player on the international fashion and design stage, whose roaring creativity remains loyal to its culture, rooted in the art and history of this sublime country. The blend, the richness of South African culture, history and art have transformed LE BHV MARAIS into a place of discovery and new experiences.
To put together this seamless and exclusive venture, LE BHV MARAIS has teamed up with South African companies Artlogic, on production, and This is Cape Town on the curation of products.
//Artlogic is a company managed by Mandla Sibeko, specialising in high-end fairs and exhibitions in Johannesburg. Amongst others, it produces there the “Winter Sculpture Fair” and the “FNB Joburg ART FAIR”. The company has helped LE BHV MARAIS in its research to present the most cutting edge collections for every lifestyle department.
//This is Cape Town, founded by Julie Hatchuel, is an events, communication, artistic image and marketing agency based in Cape Town, but grouped under the global & international umbrella of the This is Agency. What sets it apart is its goal of building bridges between South Africa and Europe, via projects that connect and affect both continents.
South African gems show their facets in your store. LE BHV MARAIS has gathered together the biggest brands in South African fashion and home decor, who share the nation’s key trends and precise, unique expertise.
This means you can now explore the brands that are literally revolutionising African fashion with shocking prints, and bold, elegant cuts. The younger generation, motivated by a desire to produce locally, fairly and in a sprit of goodwill, intends to make its talent known. LE BHV MARAIS is offering the perfect means of expression and playground.
The skills of South African artisans can also be seen in the selection of accessories and edgy jewellery ready to round-off your summer look.
The Parisian department store’s home decor department is also getting into South Africa mode, offering a range of local, handmade and eclectic pieces, all of which are unitedly joyful.
THE OBSERVATORY SHOWCASES SOUTH AFRICAN ART
LE BHV MARAIS has given a free rein to Jean-Philippe Aka, art dealer of 20 years and editor of the Africa Art Market Report, the first of its kind to provide African art content to the global marketplace. He presents his best-loved pieces to The Observatory at LE BHV MARAIS, as a testimony to the cultural dynamism and artistic vitality of South Africa.