The best of African multimedia production displayed and awarded thanks to Digital Lab Africa! [fr]
Johannesburg, 7 November 2016
This announcement closed with a bang a 3-day programme dedicated to the next generation of producers in the digital age and tomorrow’s content in Africa (Virtual Reality, Web Creation, Transmedia, Digital Music, and Video Game).
With more than 500 visitors across the 3 days of DISCOP, the Digital Lab Africa (DLA) space was one of the most popular. The VR corner offered delegates a unique opportunity to experience the best of international VR content, including productions from DLA partners such as Arte and Okio-Studio. The workshops organised on the 2nd day featured panels of key industry players offering insights to keep up with future developments, based on case studies and on-going projects from the best in their fields.
The pitch competition on 2 November displayed the best of African multimedia and digital content production, with 15 finalists selected out of 522 entries from 30 countries. The 5 winning projects (1 per category) will receive a 3000EUR cash prize. More importantly, they will get mentorship support and will be part of an incubation programme in France to develop their project together with the DLA partners, international leading companies in multimedia such as TRACE, Lagardère Studios and Believe Digital.
The 5 winning projects are:
- DIGITAL MUSIC: Baya Ciamala / BAZIKS PULSE (Congo RDC)
Congolese & Afro music online platform / baziks-pulse.com
- VIRTUAL REALITY: Yetunde Dada / ROUND ROUND (South Africa)
VR choregraphic experience about transgender identity / www.shariffa.com
- SERIOUS GAME : Kaba Diakité Amadou / POINTS (Ivory Coast)
PC and mobile app logical game / www.workd-group.com
- WEB CREATION : Ayodele Elegba / AREA DADDY (Nigeria)
2D humoristic series about family life / spoofanimation.com
- TRANSMEDIA : John DeVries / REBORN / (South Africa)
Epic transmedia and interactive web series / www.thfilms.net
« After our successful launch at DISCOP Abidjan and the overwhelming response to the call for projects, the success of DLA @DISCOP Joburg and the selection of the winning projects represent a new milestone for Digital Lab Africa. It reinforces our positioning as a platform for tomorrow’s content in Africa and the relevance of our partnership with DISCOP», says Frédéric Chambon, Founder and Producer of Digital Lab Africa.
« Digital Lab Africa was the new big thing of DISCOP 2016 edition and a huge success, confirming the importance of multimedia content for the African TV landscape in the digital age. As DISCOP AFRICA, we strongly support the next generation of producers and the initiatives dedicated to this new content such as Digital Lab Africa », explains Patrick Jucaud-Zuchowicki, founding manager of DISCOP AFRICA.
All the DLA@DISCOP pitch and workshop sessions were live streamed on Facebook and are still available on DLA Facebook page.
MORE ABOUT DIGITAL LAB AFRICA
Digital Lab Africa is the first incubation platform for African producers in multimedia and digital content, with 5 target sectors: Web Creation, Transmedia, Virtual Reality, Video Game (Serious Game) and Digital Music.
The objective of Digital Lab Africa is to provide a springboard for African talent in multimedia creation and to make their project happen with the support of French leading companies (studios, producers, broadcasters, distributors) such as ARTE (Transmedia), Lagardère studios (web creation), Okio-Studio (virtual reality), CCCP (video game), and 1D Touch/Believe Digital (digital music).
The Digital Lab Africa is an initiative from the French Embassy and the French Institute in South Africa as part of their support to the creative industries in the region, in partnership with DISCOP AFRICA , TRACE and a range of French and local partners.
Press release from Digital Lab Africa